WHAT WE COLLECT
When you become a Dymocks Booklover, we collect the information below. The reason for that collection is identified in the table below.
| Information | Why do we collect it? |
| Name | We collect your title and full name to provide you with goods and services and Booklover offers. We also collect this information so that we can comply with tax laws which require us to keep details of customers who purchase from us. |
| Address |
We collect this information as a validation point. That is, we use it to determine which location a customer should be served from and to validate the identity of people calling us and in order for us to deliver products purchased from us.
We also use your address to send:
|
| Phone Numbers |
The numbers are collected for the purposes of:
|
| Email Address |
Emails are collected for the purposes of:
-Communication related to goods which may be relevant to you and communications relating to your Booklover account if you have requested this method of communication. |
| Month and Year of Birth |
We collect this information so that we can send you rewards or bonus points for your birthday.
|
| Customer Satisfaction | We request customer satisfaction information from customers which is optional. We use the information to improve our service. |
| Transaction History with Dymocks Books & Gifts | We use your Dymocks transaction and previous purchase history to better understand the demographics of our customers and to better target our communications, offers, and products to you. |
| Data associated with your Booklover account | We use data related to your Booklover account such as your join date, your tier status and points history, and home store to better understand and target communications and offers to you. |
| Current Interests | We use any current interests you provide us (e.g. I like Travel or Biography categories) to better target communications, offers, products and services to you. |
| Digital Advertising and Audience Profiling | We may use your information to show you ads and offers that are more relevant to your interests. This may involve using cookies, pixels, tags or similar technologies from our advertising partners including Meta (Facebook and Instagram), Google, TikTok, and Microsoft (Bing Ads) and our abandoned cart email partner, SaleCycle to display personalised ads (“retargeting”) and to help us understand and group customers with similar interests (“audience profiling”). These partners may receive limited, de-identified information (such as a hashed email address or device ID) to help deliver our ads on their platforms. These tools are used only for marketing and promotional purposes. You can opt out of personalised advertising through your browser settings or directly on these platforms. For more details, please see our full Privacy Policy. |
| Use of Products | We use information on how you interact with our products and services, including data from cookies, pixels, and tags to statistically analyse and identify usage patterns. This helps us develop and improve our products and services and how it is presented to you. |
DO YOU HAVE TO PROVIDE THE INFORMATION?
You are not required to provide the information above. However, in some circumstances, if we do not have the required information, we may be unable to provide you with access to goods or services that require the collection of that information. This is because the information we collect assists us in providing our goods and services.
WHERE IS THE INFORMATION STORED?
All information held by us is stored on secure cloud servers. Where possible we use servers based in Australia. Where this is not possible, we opt for European data centres as a fallback in order to access the protections of the European General Data Protection Regulation.
HOW LONG IS THE INFORMATION STORED?
We store the information above whilst you are a customer and shopping with us.
We conduct yearly data reviews where we consider deletion of personal information. We will continue to keep your information in our system where:
- You have made a Qualifying Activity on your Booklover account in the last 18 months.
“Qualifying Activity” for the purposes of where referred to in this section means where you have made a purchase; earned or redeemed points; qualified for Gold Booklover Membership or purchased or renewed a Booklover Plus Subscription.
Where you do not satisfy this test, we will delete your personal information from our systems. We will also delete customer personal information on their request.
WHAT IS RETAINED AFTER DELETION?
After we delete personal information the only information, we will have regarding you is any tax invoice or receipt evidencing purchases you make from us. We are required to keep these records for 7 full years after the date of each purchase in accordance with Australian taxation laws.
WHO CAN ACCESS INFORMATION IN DYMOCKS BOOKS & GIFTS?
Information collected from you can be accessed by the following Dymocks Books & Gift team members and third parties:
| Team Member | What can they access? |
| Third Parties | We may share your information with trusted third parties who assist us with the performance of various services on behalf of Dymocks Books & Gifts for the purpose of providing you with goods and services. |
| ICT Team | Our ICT Team can access the details listed in What We Collect. This is because they must be able to support and enhance the systems and data. |
| Marketing Team | Our Marketing Team can access the details listed in What We Collect. This is to provide marketing, offers, and to enable us to service your Booklover account. |
| Customer Service (Stores and Website) | Our customer service teams can access the details listed in What We Collect. This is to provide service on your orders and Booklover account and be able to respond to your enquiries. |
HOW DO WE SECURE YOUR INFORMATION?
Your information is stored in a database with information encrypted at rest and in transit. Access to the database is securely restricted to an explicit list authorised of Dymocks and Third party personnel. The information is stored on servers which have firewalls and other security measures to prevent malicious or unauthorised access. We test these systems annually through third party penetration testing to confirm the systems are effective.
CAN YOU ACCESS YOUR INFORMATION?
You may request access to the personal information that we hold about you. You can do this by emailing privacy@dymocks.com.au.
VALIDATING YOUR IDENTITY
We take your privacy seriously. That means that we will not discuss your personal information without first seeking to validate who we are speaking with. To validate your identity, we may require you to provide us with any of the following:
- Your full name
- Your address
- Email address on your Booklover account or order;
- Phone or mobile number on your Booklover account or order;
- Your Booklover account number.
PRIVACY POLICY
You can see more information about our privacy practices at our Privacy Policy which is accessible at this web address: https://www.dymocks.com.au/faq/privacy-security/
IF YOU HAVE CONCERNS
If you have concerns about how your information is being treated you can email privacy@dymocks.com.au.
Alternatively, you can always raise your concerns with the Office of the Australian Information Commissioner. Details of the OAIC can be found at: www.oaic.gov.au